Viewers like to copy their idols, in this specific case viewer may want to copy specific Style of their television idol, buy the apparels, accessories of their idols have worn within the shows.
Various elements like view on the current debate, feedback on important issue (like demonetization), opinion polls for elections, sentiment analysis of viewers and social media engagement can be seamlessly integrated with the content.
Re-targetting can be done during an after the Ads broadcast-ed on television. Brands can have various engagement element during and after the ads, to the People who viewed the ads
Quiz shows can be made more engaging, interactive and immersive, users can play along the show.